Alan Chenkin, Drinks Starbucks coffee, owns Starbucks stock.
Update: Starbucks modified their rewards program based on Dollars spent, but my answer is still very relevant.
The cheapest thing at Starbucks is not on the menu.
It’s the way you feel when a Barista calls you by name and presents you with an awesome, Crafted JUST FOR YOU, Beverage. Even if the cashier is just handing you a cup of coffee (about $2.00), the feeling is just as good.
It can be elitist, sexy, silly, or just coffee – but that “made just for you” feeling is Starbucks Magic.
Having a down day? Meet me at Starbucks. I am the good looking older guy in shades relaxing and enjoying a Pikes Roast.
Let me tell you – it is not just me:
Why People Love Starbucks? – Life to the fullest
McDonalds is gunning for the Starbucks coffee business, but – and trust me on this – you won’t have the same rush with a McCafe that any Starbucks beverage can give you any day of the week. https://www.ypulse.com/post/view/mcdonalds-is-gunning-for-starbucks-the-friday-dont-miss-list. McDonalds may sell more coffee than Starbucks, but the experience just does not compare. http://time.com/money/3028578/dunkin-donuts-mcdonalds-starbucks-coffee-wars/
Why Does Coffee Make Us Feel So Good? – Psychology today
Disclaimer: I own Starbucks stock. And I drink Pikes Roast, and Sometimes Verona.